Read e-book online An analysis of the ROPO effect in the field of agricultural PDF

By Matthias Seitz

examine Paper (undergraduate) from the 12 months 2014 within the topic enterprise economics - Banking, inventory Exchanges, assurance, Accounting, , language: English, summary: because the electronic transformation of our society, the net has confirmed to be the critical issue influencing a purchase order determination. This paintings has set itself the objective of reading the ROPO impression (research on-line, buy offline) within the means of buying agricultural assurance items in Germany. The ROPO impact comes into play whilst shoppers cost on the web prior to they make the acquisition offline. The examine comprises the specifics of the product known as "insurance" and the age constitution of German farmers. marketplace experiences of the ROPO impact in inner most insurances from 2012 were analysed which will receive an updated evaluate of the level of the ROPO impression. The paintings relies on a quantitative research that's conducted via a phone interview with one hundred forty operations managers of German farms. It contains specific learn of the paying for behaviour and age of the farmers. The ROPO cost of German farmers quantities to 47.1%. the method of buying an coverage product might be regarded as being concerning the age of these trying to buy coverage. compared to older farmers, more youthful farmers more and more look for info on-line within the initial degree ahead of concluding a transaction of assurance. total, the consequences got bring about the belief that the web has a good impression at the judgements to buy agricultural, insurances, and that this tendency increases as agriculture passes from older to more youthful generations of farmers.

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An analysis of the ROPO effect in the field of agricultural insurance in Germany by Matthias Seitz

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