Adrian Sargeant,Elaine Jay's Building Donor Loyalty: The Fundraiser's Guide to Increasing PDF

By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on consultant written for pro fundraisers that outlines the criteria that force donor retention, explains how one can maintain donors dedicated to a firm, and gives feedback for constructing donor worth over the years. it's in keeping with facts drawn from a learn software which integrated greater than 20,000 nonprofit organisations and used to be funded by way of the Aspen beginning and the Indiana Fund during the heart on Philanthropy at Indiana college. Building Donor Loyalty features a number of illustrative case stories that reveal the ability of powerful donor retention thoughts and obviously explains all of the components that could construct donor retention. It comprises instruments and strategies that experience confirmed profitable whilst growing to be long term relationships with donors and gives useful recommendation for fundraisers who are looking to combine this data into their very own pondering, making plans, and practice.

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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant,Elaine Jay


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